In order to help the members of the church get use to the new website which will be released on November 30th. They have provided a link on their current website to the new one to better prepare its users.
The new website is very similar to the new www.mormon.org which was also released earlier this year. In this year alone, the church has updated most, if not all of their websites including the Newsroom page. All of the new websites offer some type of social networking type of blog where members and non-members can interact with each other.
The new home page of lds.org features a bigger font and "lead story" appearance, which in my opinion is a great idea to promote it.
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